One of the most difficult challenges any startups face at the early stage is to get the word out there and cultivate a loyal customer base. At an early stage of a startup, it’s nearly impossible to compete with big brands and more established companies via traditional approaches, which means that you need a creative tactic in order to grow your company quickly and effectively. In other words, reach a larger audience within a short span of time and little money and thus the growth hacking came to light.

Compared to tactics such as the use of main media and billboards, website design and development is pocket-friendly. It is through this online platform that a company can display all relevant information. This includes; products/services offered, location, pricing, reputation, contacts among others. A well-designed website can help you form a good impression on your prospective customers. It can also help you nurture your leads and get more conversions. But, more importantly, it provides good user experience and helps your website visitors access and navigate your website with ease.

Website analytics provide insights and data that can be used to create a better user experience for website visitors.
Understanding customer behavior is also key to optimizing a website for key conversion metrics.

Digital Marketing means using tools such as websites, mobile devices and social media to help reach your customer base. It can help create awareness of your brand and sell your goods or services. These technologies can be used cheaply with success, whatever the size of your company or your business model.

A powerful first impression is a must if you want to leave an impact on your target audience. Impressive graphic design is a
true demonstration of your business principles and helps initiate a powerful first impression in the minds of your prospects and returning customers. Graphic design can be a crucial tool for creating a powerful and lasting visual identity of your company. It allows you to express your values, objectives, services or products through timeless symbols like logos and colour schemes that will represent them in all forms of business communication.

Web development is designing and coding a functional layout for your site, making sure it’s compatible with all browsers, mobile devices, and other devices that might access the site. A well-designed website will provide your business with sales growth and improve sales.
Web development is a systematic and structured way to build a professional website. It provides different tools and platforms techniques for developers. A developer has to work behind the scene and use the front-end, back-end, database, and server distributed network to compile, debug, and execute a website.

Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic.

SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. Check out the SEO tools you can use for optimal ranking. SEO allow users to quickly and easily find information that is of genuine interest or value, without the need to wade through numerous irrelevant web pages.